ABSTRACT

Life expectancy has increased dramatically in the present-day world. In Russia alone, it grew 10% over the period from 2000 till 2017 to reach a record high of 73.6 years in 2019. Being fifty years of age is not considered to be an old man anymore – it is more likely to be viewed as just another milestone of growing more seasoned and experienced. A person in their fifties is still young enough and definitely not old. Advances in medicine play a major role in increasing life expectancy. Patients have become more demanding, particularly of medical equipment. People try to stay fit longer. An average patient has become more competent and expects medical services of a higher quality. All the above factors cannot but affect management practices in private clinics. For this reason, the management practices need to be improved on a regular basis, and so does patient flow management. Meanwhile, the competition on the health care market is growing. Effective medical logistics management could well become a competitive driver for the clinic. Keywords: Private health care facility, service, organizational mechanism, effectiveness