Maryam Dezfooli, Marzieh Ramezani, Fatemeh Ahmad Beigi


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ABSTRACT

With the advent of the technological revolution in the 1980s, the world entered a new phase in which the media, while evolving and diversifying, has become a key component of human societies, so that in order to be able to have an audience against the various media available, they can In addition to consciously and actively using these media, they must protect themselves against the challenges and their destructive consequences.1

The history of media literacy dates back to 1965. Marshall McLuhan first used the term in his book "Understanding the Media, Expanding the Dimensions of Human Existence" and wrote: When the global village is realized, human beings need literacy. Achieve a new one called media literacy.2

Media literacy is a set of perspectives on dealing with the media and interpreting the concepts we receive from the messages we receive.3 Media literacy seeks to enhance consumer perception so that the audience recognizes what they should use or what information or data they should not be exposed to, and the user should consider the needs of their time and the content of the information. And adjust the fit to your needs.3



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