ABSTRACT

Background: Blood donation supports for the continuity of life. Blood donation is becoming an important aspect to improve the quality of life. There is a lack of balance between supply and demand for blood. Blood donation practices are rising all over the world.

Aim: To examine the motivation towards blood donation in public and private sector universities in Lahore.

Methodology: A cross sectional study was carried out during the month of 16th Feb to 15th August 2018. The data were collected using a self-structured questionnaire from 470 University students in Lahore after simple random sampling. 272 females and 198 males participated in this study. Factor analysis was performed to define latent structure regarding motivation towards blood donation.

Results The study explored the six factors of motivation towards blood donation. These factors were labeled as Personal Benefits, Moral values, Social concern, Motivation to help, Positive feelings and Inspiring derive. These eight factors account for 70% variability.

Conclusion: The study showed that Personal Benefits, Moral values and Social concern has positive impact on positive feelings about blood donation. It can be concluded that people with positive feelings try to help more to others by blood donation. Gender had a significant impact on social concern, helping others and inspiring derive in constructing motivation towards blood donation.

Keywords: Attitude, Blood donation, Blood donor, Education.